Many organizations’ capabilities in regards to order fulfillment have developed immensely in recent years. With these improvements in efficiency came additional consumer expectations for a speedy turnaround on orders and their delivery. To disrupt matters further, these e-commerce customers expect to receive their packages for free. Creating an advantageous shipping strategy requires a personalized look into an organization’s particular capabilities and the needs of its target audience. Whether or not your organization should offer free or fast shipping is a question that may determine the success of your business model. While fast may seem like the premier option, the truth is most customers would rather wait than pay. That said, some customers are different. So, to learn more about what’s right for your organization, refer to the information within the infographic coupled alongside this post.