By Leo Gladys
When you run a digital marketing agency, as you grow, it can be hard to keep up with things, and an excellent option you have available is outsourcing. There are many different tasks that you can outsource to other companies and freelancers, but you must ensure they do the job to a high enough standard for you. Below are some of the various tasks you can consider outsourcing for your business and some of the factors you will need to consider.
Backlink Audits
One task that is not too technical but mundane is doing backlink audits, which is also something you can consider outsourcing. It can be a time-consuming process to gather all the backlinks a website has, and it usually must be done using multiple tools to do the job correctly. You can use a reliable freelancer or other third parties to collate all the backlinks for you, which means all you are left to do is go through them and create a disavow file for your customers. Outsourcing this task can help free time for more technical jobs and provide excellent service for your clients.
Blogger Outreach
The outreach process is time-consuming and often mundane, so it is another area you may wish to outsource if you have someone reputable you can use. You will need to talk to the company you are considering using for blogger outreach services and discuss the metrics used to assess the quality of placement websites. Many companies judge websites differently, so let them know what you require and see if they can supply it at an affordable rate. If you can find someone to partner with for this aspect of your business, it can be an excellent way to boost your business and provide a quality service for your customers.
Web Development
Another area of business you may wish to consider outsourcing is web development. Many digital agencies are approached by their customers for web development work, even if you do not usually offer it to their customers. Having an excellent web developer to outsource projects is a fantastic way of increasing your services and generating another revenue stream. However, developing large websites, especially e-commerce ones, can be a trick and a time-consuming task, so you will need to have a web developer you explicitly trust.
Content Creation
Writing content is another professional discipline that you can consider outsourcing to help your business grow. Many high-quality writers are available who work on a freelance basis, who can help you generate excellent copy for your clients. Ideally, they will be native English speakers if you create English content, but there are many writers whose mother tongue is not English that can write to a higher standard than many natives. Ensure that you select a writer that has experience within the industries you work in and can create various forms of content. You will also need to ensure that they are willing to rewrite the content if required so you can rest assured your clients will be happy.
One task that is not too technical but mundane is doing backlink audits, which is also something you can consider outsourcing. It can be a time-consuming process to gather all the backlinks a website has, and it usually must be done using multiple tools to do the job correctly. You can use a reliable freelancer or other third parties to collate all the backlinks for you, which means all you are left to do is go through them and create a disavow file for your customers. Outsourcing this task can help free time for more technical jobs and provide excellent service for your clients. Restoration Rocket, an agency that excels at seo for water damage restoration companies says, “while we choose to do all of our audits in-house, it makes sense why many agencies have chosen to outsource this task.”
