According to Matt Davies Stockton, properly implemented social media marketing strategies can help businesses of all sizes to improve their brand image, increase the exposure of their brand, and establish competitive market segments. It is indeed a very powerful tool, especially for small businesses since it allows them to create an emotional connection with their consumers and establish customer loyalty which can take valuable resources and time with other approaches.
Here are a few important reasons why social media marketing is important for small businesses:
- It allows small businesses to inexpensively reach their target audience – One of the reasons why small businesses lean on social media marketing is that it enables them to accurately reach their target audience more affordably than traditional advertising mediums such as TV or newspaper ads.
For instance, with the help of Facebook ads, you can set a predefined budget and choose to advertise to your local customer base which you can set based on certain criteria such as demographics, interests, gender, and more. There is no need to spend thousands of dollars advertising throughout the country in a non-targeted manner.
Plus, once you develop an official brand page with thousands of followers, you can promote special deals, new products, coupons, and discounts directly on the brand page without relying on Facebook ads.
- It helps to increase brand exposure and improves brand recognition – Using social media is the best way to interact with your customers and develop trust and authority. In a sense, it is easier for small businesses to be more community and individual focused since they don’t have to follow extensive company guidelines or protocols.
Small businesses can create fun and catchy social media campaigns to share helpful information about their products and services in an engaging manner. Ultimately, creating high-quality content through frequent community updates helps tremendously to increase their brand exposure and generate more brand awareness which is crucial to improving the reputation of the business.
- It provides an opportunity to collaborate marketing efforts with other small businesses – Small businesses can collaborate with other small businesses more effectively to develop mutual trust and reach a wider audience that can develop into potential customers.
For instance, small businesses with a shared fan base of mutual interest can promote the services and products of each other using discount codes and coupons. This would help them to track sales, improve market reach, and gather a new segment of the market without being competitive with each other.
Matt Davies Stockton suggests you hire a reputed social media marketing agency to improve the exposure of your small business. Your main goal should be to advertise your products and services with the best ROI while building a wider fan base that is loyal to your brand. Improved customer loyalty can help you overcome the competition in a tough market. However, you must ensure that the products and services you offer are better than the competition as well.