4 Hidden Features in LinkedIn Sales Navigator You’re Not Using (But Should)

People use LinkedIn Sales Navigator to generate leads, but hidden features can greatly improve prospecting and sales efficiency. Many users are unaware of technologies that help them identify, track, and engage with leads more easily. If you don’t use these features, you’re missing out on potential offers. Here are four effective LinkedIn Sales Navigator features that will offer you an advantage over your competitors.

Smart Links: Track Who Engages with Your Content

Smart Links allow you to distribute documents while tracking engagement, exposing who visits your material and for how long. This aids in identifying truly interested prospects, allowing for more targeted follow-ups rather than cold marketing. By eliminating guesswork, Smart Links makes sales outreach more targeted and effective. Using this tool ensures a data-driven strategy, which enhances prospecting success.

Relationship Explorer: Uncover Warm Introductions

Relationship Explorer allows you to locate mutual connections for warm introductions, which increases response rates. Referrals increase trust, making outreach more effective. Using this tool improves credibility and streamlines sales talks.

Saved Searches with Automated Lead Updates

Sales Navigator saves searches and sends automated lead updates, eliminating the need for daily human prospecting. Once established, it will notify you of any new matched leads. However, if you’re not ready for this investment, you may use any of the best extensions for LinkedIn’s Sales Navigator. This keeps your pipeline full and ensures prompt outreach. The function enables you to stay ahead of opponents with minimal effort.

Lead & Account Alerts: Stay Notified About Key Updates

Timing is key in sales, and Sales Navigator’s Lead & Account Alerts ensure that you never miss an opportunity. This feature alerts you when a prospect moves jobs, their firm receives funding, or they publish content. These updates enable you to reach out at the appropriate time, such as congratulating promotions or presenting new services during expansions. These alerts enable you to initiate natural discussions rather than cold outreach, making connections more relevant and timely.

Conclusion

LinkedIn sales navigator improves automation, connectivity, timeliness, and engagement. Making use of these features increases productivity and boosts sales.